AIDENTYKA / SERVICES
Landing page design and development
We build focused landing pages for a single offer and a clear action: booking a call, requesting a quote or contacting your team. The page continues the promise made in your ad and gives visitors the information they need to decide.
When a landing page makes sense
A specific advertising campaign
Give one service, audience or promotion a dedicated destination. Visitors see the offer they clicked, its conditions and an obvious next step.
A product or service launch
Explain who the offer is for, how it works, what the customer receives and how to order. For an early demand test, start with an agreed minimum scope.
A booking or consultation
Guide visitors from their problem to a relevant service and contact. Agree on the information your team needs for a first reply instead of asking for everything at once.
Example landing page scope
This is an example for a service landing page. We agree on the final sections, features and content responsibilities before development starts.
Structure and content prototype
Hero, target audience, offer details, process, examples, FAQ and contact. We define the order of arguments and who supplies each piece of content.
Responsive design
Layouts for phone, tablet and desktop, including readable headings and button states. We agree on the visual direction before implementation.
Development and contact flow
Build the page and agreed form or messenger link. Define validation, error and success states, then check where enquiries are delivered.
Search preparation
Page title, description, H1–H2 structure, URL and indexability. Agree on analytics and events that can actually be observed.
Content and media
Place approved copy, photos, examples and genuine testimonials. Copywriting, translation and custom visuals are separately scoped when needed.
Launch and handover
Connect the agreed domain and check HTTPS, links, forms and mobile layouts. Hand over access and instructions for the sections designed to be editable.
Landing page cost and delivery schedule
The scope depends on content sections, material readiness, animation complexity, languages and integrations. A page with supplied copy and a contact form is a different project from a page with a calculator, payment flow or CRM connection.
The estimate separates structure and design, development, content, integrations and launch. Any domain, hosting or licence costs are identified separately. Extra features are estimated before implementation.
We agree on a schedule after reviewing the brief and materials. It includes milestones, review dates, owners and dependencies on third-party services. The delivery date belongs to a defined scope rather than a generic promise to build a website in a few days.
From brief to a live landing page
- Goal and audienceClarify the offer, traffic source, market and visitor action.
- Prototype and designAgree on content, evidence, the enquiry flow and responsive layouts.
- Build and reviewImplement the page and check buttons, form fields, feedback and screen sizes.
- Launch and measurementPublish, verify delivery of a test enquiry and check the agreed analytics events.
How we check launch readiness
- The first screen matches the campaign promise and makes the next step clear.
- Mobile content fits the screen, with no horizontal overflow or inaccessible controls.
- Form states work and a test enquiry reaches the agreed recipient. Messenger clicks remain separate from received leads.
- Contacts, policies and any required consent match the agreed contact process.
- Headings, metadata, links and indexability have been checked.
A relevant contact journey from our portfolio
The Goodwin case shows how product selection and installation or repair enquiries can lead to a consultation. It is a multi-page website, not a landing page. A dedicated campaign could use a focused page for one of these services.
Questions before ordering
Can a landing page rank in Google?
It can address one focused search intent in depth. Multiple services or markets often need separate pages. Search preparation does not guarantee a particular ranking.
Do I need finished copy?
You can start with an offer description and business materials. We establish who writes the copy, which facts need confirmation and whether editing is included.
Can you add CRM, payments or a calculator?
We estimate these features after checking APIs, access and business rules. The proposal defines the integration and how its acceptance will be tested.
Which technology will you use?
We select a CMS, framework or custom implementation around editing needs, integrations, performance and future development.
How is this different from a corporate website?
A landing page focuses on one offer. A corporate website separates services, company information, case studies and contacts, allowing distinct search topics to develop.
Planning your website
Discuss your landing page
Send your offer, audience, planned traffic sources, desired action, available materials and integrations. For an advertising campaign, include the main promise and any conditions that the page must explain.