AIDENTYKA / PROJECT CASE STUDY
Goodwin Windows — a website for a Canadian window company
A product catalogue and service offering organised around a clear next step: helping customers define their requirements and start a consultation.
- Format
- Business website and catalogue
- Market
- Canada
- Industry
- Windows, doors and installation
Goodwin Windows and Doors presents window and door systems, installation, repairs and custom solutions for residential and commercial properties. A website for this type of business needs to explain more than the range of products. Visitors also need to understand which problems the company can help them solve.
Project context
The central structural challenge is to accommodate two different intentions. One visitor is choosing new windows or doors; another needs installation, repairs or support for an existing system. Combining these needs in a single undifferentiated list would make the relevant information harder to find.
Products and services therefore act as separate entry points. This supports both a homeowner comparing possible options and a business customer arriving with a more specific technical requirement.
Website structure
- Window categories for residential and commercial projects and different material options.
- Doors and accessories presented as distinct parts of the product offering.
- Service pages for installation, repairs, custom projects and aftercare.
- Supporting information through a portfolio, company profile, frequently asked questions and articles.
- A contact route for consultations and a more detailed discussion of the project.
Each area has its own purpose. The catalogue explains what customers can choose, while service pages explain the work the company offers. Visitors do not have to assemble that relationship from disconnected pieces of information.
Visitor journey
- Identify the need: a product, replacement work or a service enquiry.
- Explore the relevant category, supporting explanations and examples.
- Contact the company to discuss the property, preferred solution and next step.
Visual approach
This format combines product presentation with an explanation of where and how a solution is used. Photography provides context; clear category and service names help visitors navigate without requiring specialist knowledge.
The portfolio and FAQ complement the catalogue. Examples illustrate the kinds of work involved, while answers prepare customers for a conversation. This matters when the final specification depends on the property and needs a consultation.
Search and content
Product searches and service searches benefit from distinct landing pages. The Goodwin structure illustrates that separation: a window category, a particular construction type and a repair service have different topics. Further search optimisation should build on accurate descriptions, relevant internal links and genuine project examples.
What this format delivers
The website presents Goodwin through both its catalogue and its service offering. Its practical value lies in a clear progression from understanding the offer to making a specific enquiry. The case illustrates a business website suited to a consultative sales process.
Questions about the project
Why use a catalogue rather than a single landing page?
The products and services answer different questions. Dedicated sections provide room to explain each area and let visitors start with information relevant to their needs.
What should a similar business prepare?
A product and service list, the service area, project photographs, common questions and an enquiry-handling process. These inputs shape the structure and content of the website.
Planning a similar website?
Tell us about your business, audience and the action you want visitors to take. We can discuss the structure, content and scope of your project.