SEO for a new website: what to check before launch
Consider SEO while planning your website. Structure, content and technical accessibility provide the foundation for future work. This checklist helps business owners review the essentials before launch and understand what to ask their team.
Start with the question your page answers
Identify the main question behind each service page or article. Give visitors a clear answer: who the offer suits, how the process works and what to do next. Write naturally, use meaningful headings and include relevant examples. Repeating a keyword in every paragraph does not make the content more useful.
Check accessibility and indexing
Public pages should open without requiring a login. Ask the team to check indexing restrictions, the preferred page URL and access to the resources the page needs. After launch, Google Search Console can help you see how Google views a specific URL. A sitemap can help search engines discover pages, but it does not guarantee indexing.
Make titles and links clear
Use a distinct, descriptive page title, a logical URL and informative link labels. Connect articles to relevant services and other useful resources. Search engines may use the meta description in a result snippet, although the displayed description may differ.
These fundamentals are explained in Google’s SEO Starter Guide. They help search engines understand your content, but do not guarantee a top position. There is no universal timeline for results: changes need observation and review.
Explore the website as a customer
Open the homepage on your phone. Try to find a service, view examples and send an enquiry. Note every point where you have to guess, wait or go back. This is a practical way to build a list of questions for the design and development team.
- Can you read the text without zooming?
- Is it clear where each button leads?
- Does the menu open without obstructing the content?
- Are form errors and submission confirmations easy to notice?
- Is there a contact option for visitors who prefer not to fill in a form?
Keep a short review log
Turn a broad task such as “improve SEO” into a table with the page, observation, next action, owner and status. Separate issues that prevent people from using the website from improvements that can wait until after launch. For example, a broken enquiry form should be fixed before running ads, while an additional article example can be prepared later.
Plan your blog around real questions
Collect ten questions customers frequently ask in messages or consultations. Group them by topic and choose those you can answer specifically. Each article should help readers make a decision, and a link to a service should be a natural next step.
Start with choosing a website format, preparing materials and defining launch criteria. This is the approach behind the AIDENTYKA blog. Add your own examples, observations and updates as your product or process changes.
If you are unsure where to start with an existing website, request a free initial audit. The result is a set of priorities for improving structure, presentation and usability.