AIDENTYKA / PROJECT CASE STUDY
Kononchuk Academy — a design education platform
Learning, useful resources and professional opportunities connected through one interface for a design community.
- Format
- Education and content platform
- Market
- Ukraine
- Industry
- Design education

Kononchuk Academy is presented in the portfolio as a platform for designers and people starting their professional development. Its structure combines courses, self-directed learning resources and career sections. The project link opens a demonstration version on a technical domain.
Project context
An education platform needs to support different levels of interest. A new visitor may be looking for a course, an experienced designer for a lecture or resource library, and a company for a specialist. These audiences need different entry points.
Navigation must make the main opportunities visible while helping each visitor choose a focused route. Courses should remain easy to find among articles, and professional services should feel like a coherent part of the platform.
Website structure
- Learning through a course catalogue and topic-based lectures.
- Academy information covering its approach, methodology and lecturers.
- Resources through a design library and articles.
- Community content through events and professional opportunities.
- Career sections for vacancies and finding designers.
Content is grouped around the visitor’s purpose. This approach supports gradual expansion: new material can be added to recognisable sections without turning the main menu into a list of every individual page.
Visitor journey
- Choose a route: learning, resources or professional opportunities.
- Open the relevant course, lecture or section and evaluate its content.
- Explore the academy further or take the next action within the selected area.
Visual approach
Side navigation makes the main sections visible and gives the product a consistent platform structure. For a content-rich experience, visitors need to understand where they are and where they can go next.
Information about methodology and lecturers complements the educational offer. This sequence helps people evaluate the substance of a learning opportunity rather than relying only on a striking opening screen.
Search and content
Courses and informational resources serve different search intentions. A course page should explain the subject and learning offer, while an article or lecture should address a specific question. Relevant internal links can connect them. Before a demonstration version is opened for indexing, its primary domain and publication status need to be established.
What this format delivers
The case illustrates a multi-section education product. Its foundation is a shared navigation system connecting learning, content and professional opportunities. It provides a structure that can be populated by topic while remaining understandable.
Questions about the project
Is Wheat Wallaby a separate project?
No. This case is Kononchuk Academy. Wheat Wallaby is part of the technical address used for its demonstration version, rather than a separate client project name.
Does this case confirm a complete learning management system?
The description covers the presented sections and interface. Course payments, assignment assessment, certificates and other LMS features need to be specified and confirmed separately.
Planning a similar website?
Tell us about your business, audience and the action you want visitors to take. We can discuss the structure, content and scope of your project.