INTER OLIYA — a B2B website for a sunflower oil producer

INTER OLIYA is a Ukrainian sunflower-processing business. Its website presents sunflower oil, sunflower cake and fuel pellets, alongside manufacturing and logistics services. Visitors to a supplier website need a concrete understanding of the offer and the processes behind it.

Project context

Different business visitors arrive with different questions. Buyers look for products, raw-material suppliers look for procurement information, and partners may need storage or shipment services. A general company introduction alone cannot explain all of these routes clearly.

The structure separates products, services and production while maintaining their relationship. It shows what the company supplies, how its activity is organised and which enquiries it can address.

Website structure

• Dedicated product areas for sunflower oil, sunflower cake and fuel pellets.
• Service sections covering procurement, production, storage and logistics.
• A presentation of the production cycle and the business behind it.
• News and industry content that provide context for the company’s specialisation.
• Contact information and a consultation form for continuing the discussion.

Organising information by business need supports both initial discovery and ongoing negotiations. A sales representative can share a relevant section with a partner, while a new visitor can clarify their requirements before making contact.

Visitor journey

1. Choose a product or a cooperation route.
2. Review the offer and its production context.
3. Send an enquiry to discuss quantities, specifications and supply arrangements.

Visual approach

For a manufacturing business, visual presentation needs to support precise information. Images of products and production provide context, while a clear hierarchy keeps commercial details easy to locate.

Descriptive section names play a practical role. Procurement, storage and logistics each indicate a specific topic. They help partners who arrive with a focused question and do not intend to read the entire website.

Search and content

A manufacturer’s B2B website can develop distinct search topics around its products and services. Useful category pages, accurate specifications and links to production information provide the foundation. This case illustrates that structural approach; search rankings and enquiry volumes would need separate measurement.

What this format delivers

The format combines a company presentation with clear routes for different kinds of cooperation. Visitors gain the context needed for a specific enquiry, while the business has relevant pages to share with different partner groups.

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Questions about the project

How does this differ from a conventional online store?

B2B terms often depend on order size, specifications and logistics. The main journey therefore leads from understanding the offer to a consultation, rather than a universal one-click transaction.

What should a manufacturer prepare before development?

Its product range, accurate specifications, service descriptions, photographs and an enquiry-handling process. Public statements about certification or capacity should be supported by verified information.